Hot Girl Supper Club
Client: Hot Girl Supper Club | 2023 | UX Design, UI Design, Photography, Graphic Design, Brand Development | Adobe Illustrator, Photoshop, Canva, Figma
Our purpose with this project is to create a comprehensive online presence for Hot Girl Supper Club. Our primary objective is to develop a captivating website and a cohesive brand identity that resonates with our target audience. The website will serve as a platform to not only promote the club, but also to deliver detailed information about upcoming events and facilitate seamless ticket sales. We aim to ensure that the website is user-friendly, featuring intuitive navigation, while maintaining an aesthetically pleasing interface that embodies our distinct brand vision.
Hot Girl Supper Club aimed to build a website reflecting their community-focused, seasonal, and considerate vibe. We strived to craft a consistent brand for their future growth and an engaging website to draw in new guests and engage existing ones.
The website has a list of upcoming events, contact information, and a gallery showing prepared meals. An about section provides insight into the supper club's process and philosophy.
Through a combination of modern design and thoughtful content, we were able to create a website mock-up that was both aesthetically pleasing and informative.
DESIGN
Branding
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I aimed to craft a versatile color palette anchored by a single standout color, ensuring that it could adapt to various design contexts while maintaining visual coherence. In order to further develop the brand's identity, we decided to assign food names to the colors. This approach not only adds a creative touch but also reinforces the connection to the culinary world, aligning seamlessly with the farm-to-table ambiance of HGSC.
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I chose relatively simple fonts to facilitate easy updates or the addition of another font in the future. For this purpose, I selected Poppins for its casual feel, contrasting it with a more elongated Serif font like Willow.
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With the logo I wanted something that was recognizable while being workable on many different mediums. HGSC plans to expand to include merch so I made sure to make logos varieties are cohesive. I chose the fish to drive home the farm to table atmosphere at HGSC.
Photos
